During December 2011, MMG supported Zinc Saves Kids through UNICEF’s Christmas Inspired Gifts (an annual gift-giving promotion run by UNICEF throughout the festive season).
According to UNICEF, in 2011, 16.7 million unwanted gifts were given during Christmas. With unwanted gifts worth an average of $64, Australia spent approximately A$500 million over Christmas– an amount that could provide therapeutic feeding to over 913,242 children for a year.